Why You Need SEO on Your Health Coaching Site


The Internet has become one of the most useful tools available to entrepreneurs. In fact, it’s relatively common these days to conduct most of your business operations from a laptop computer.

But, having a stellar website won’t mean much if your audience isn’t able to find you on their own. This is especially true for those who offer online services, such as health coaching. This is why you need SEO.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know about why you need SEO.

People Trust Google

Google’s algorithm is built around providing high-quality, relevant search results to its users. The vast majority of the time, sites that are higher up on Google’s first page are what someone was searching for.

This, of course, means that your audience will already have an innate trust in your brand if they find you toward the top of the page when looking for health coach services or for information that you can provide.

Since there are millions of websites ranked on Google, you won’t get to this search engine position without proper SEO– no matter what the value of your service is.

You’ll Get Most of Your Traffic From Search Engines

This is accurate in most cases.

In some scenarios, such as a well-known local business that’s been operating for decades, a strong online presence may not be necessary. But, this should be viewed as an anomaly rather than an example of good business practice.

This is especially true with older local businesses, as they were likely founded during a period with only a fraction of the competition they see today in their market.

Simply put, most industries have plenty of entrepreneurs at or above your level who are trying to reach the same audience you are, and reaching them online isn’t something you can overlook.

Since people are constantly making purchases from their phones and laptops, you’re missing out on an enormous share of your market if your brand’s name isn’t up at the top of Google’s results for at least a handful of relevant keywords.

SEO Is Always Changing

Unfortunately, SEO isn’t something that you can set and forget. It changes over time, meaning that it needs periodic attention if you want to get the most out of it.

Google consistently updates its algorithm, and this has the potential to significantly impact how well your site performs on its search engine. And, the effects of these changes aren’t always immediately apparent.

For example, an algorithm tweak one year could cause a handful of current SEO tactics to lose their usefulness. That same tweak could cause strategies that didn’t work in the past become the most useful ones you use.

Above all else, failing to keep your SEO tactics updated could result in your site getting buried in the search results, resulting in a severe drop in traffic that could hurt your sales. 

It’s A Proven ROI

With the right setup, the return on investment for SEO strategies can be in the thousands of percent. This is, of course, you’re playing by all of Google’s rules.

While SEO may seem like an abstract concept to many entrepreneurs (especially ones that don’t typically operate online), it can be broken down into segments that you can fine-tune to become as profitable as possible.

For example, with all of the right settings in place, you could very easily reach a point where investing $500 into online ads will generate at least $50,000 in sales.

While the law of diminishing returns is at play here, it’s possible to crank your ROI even higher with more research about your audience.

Understanding SEO Helps You Understand Your Audience

If you want your customers to find you on their own through their Internet searches, you’re going to need a deep understanding of who they are.

This typically involves considering factors like:

  • Age
  • Annual income
  • Level of education
  • Geographic location (and time zone)
  • Hobbies/interests

The more you learn about them, the more you’ll begin to understand what their problems are and what they’re likely to spend their money on.

In the context of a health coaching site, researching your audience could easily reveal that the majority of your clients not only want to improve their diet and reach a healthy body weight, but they also may wish to gain muscle or improve their athletic performance.

From here, you can decide the best route to take in order to better cater to your audience’s needs.

It’s Inexpensive

You may have heard horror stories of other business owners spending thousands of dollars on SEO and getting little to no return.

This is essentially the same thing as driving for hours with no destination and then complaining that you ran out of gas on the highway. As previously mentioned, SEO can provide a huge return on your investment when done the right way.

But, your investment doesn’t need to be hundreds or thousands of dollars. In fact, it’s better to start small in order to test the waters. With proper direction, SEO is an inexpensive part of your marketing strategy that will more than pull its own weight.

Understanding Why You Need SEO Can Seem Difficult

But it doesn’t have to be.

With the above information about why you need SEO in mind, you’ll be well on your way to building a powerful online presence that will bring you plenty of business over time.

Our templates come pre-built with SEO specifically for Health & Wellness Coaches. Be sure to learn more on our pre-built websites!


Create your Profitable Coaching Website

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