Key Components of Top Performing Health Coach Websites


Did you know that 55% of Visitors Spend Fewer Than 15 Seconds on Your Website?

A website is the main online presence for any business. It’s where potential clients can learn all about you and your services. When it comes to your health coaching website, there are many important areas you need to help prospects feel comfortable working with you.

Are you wondering what you need on your website in order to ensure that your website does not only look pretty but performs as effectively as possible?

Keep reading to learn about the key components of top-performing health coach websites.

1. A Welcoming Home Page

When it comes to online health coaching, one of the main components of a website that you can’t ignore is the ‘Home’ page. In a way, you can think of it as the welcome mat to your business. Because it’s the first thing people see when entering your site, you’ll want to leave a good impression.

  • Friendly 😉
  • Relatable 🙋‍♀️
  • Personable 👋
  • Competent 💪

You might be tempted to make your ‘Home’ page as flashy as possible, just tread carefully, readability and content are far more important. The reason for this is that people need to know what they are looking at right away, rather than trying to decipher elaborate fonts and complex button arrangements.

Professionalism and minimalism should be the key factors you keep in mind as you think about how your ‘Home’ page should look. A clear and crisp header should tell the client your business’s name and logo as well as a slogan if you have one. Additionally, they should be able to clearly see buttons with readable text that will lead them to other pages, such as an ‘About’ page and ‘Contact’ page.

All in all, the ‘Home’ page should effectively communicate what your business is about and what sort of niche your health coaching appeals to. 

2. Ways to Grab Clients

After a potential client visits your website, there’s no guarantee that they will immediately take advantage of your services or products. In fact, 96% of your visitors will not be ready to buy. However, there are various website strategies that can help you grab clients and market to them later.

An email list is a basic and crucial component that should be started as soon as your website launches. Your site should invite people to opt-in to your email list, enticing them with valuable, content-rich information that will be sent to their inbox.

The invitation can be embedded within the website or it can pop up after they’ve visited the site. Either way, email list building is an effective method for tracking down leads and keeping clients in the loop.

Lead magnets or freebies, whether it’s a nifty eBook, a webinar episode, or something else, can be a great way of ensuring that potential clients add their email to your list. Whatever you do, it should be easy to sign up.

3. An Outline of Your Services

In addition to buttons that explain what your business is about or how to contact you, there should also be a button that leads to a page outlining your products or services.

Depending on the health coach niche you’re focusing one, such as fitness classes, personalized nutrition plans, workout regiments, or something else, your button should reflect that.

When potential clients go to your ‘Services’ page, for example, the services or products you plan on offering should be clearly outlined and explained. The information should never be vague and should explicitly communicate the price, the product, and all other essential information.

Even if they don’t take advantage of your services right away, if they’re interested, they’ll most likely sign up for your email list. In that case, you could land them as a client down the road after you’ve sent some content-rich newsletters their way.

4. A Blog that Provides Value

Just like a newsletter, a blog on your website should be updated on a regular basis. It’s not so much about quantity but quality. Each post should have content that is helpful and valuable.

That way, your website will be more than just one big advertisement. Rather, it can be a place where potential clients will visit again and again to learn something or simply take a break from the rush of information that floods the internet.

If you focus on building relationships with potential clients, then you’ll be much more than a faceless business, you’ll be their health coach.

Overall, blogs that are rich in content and SEO-optimized are a sure way of increasing traffic to your site and making people aware of what you have to offer. Notice how the blog above has a call to action on the right side of the page.

5. A Tantalizing About Page

Many people who visit websites often go to the ‘About’ page after viewing the ‘Home’ page.

If your ‘About’ page is interesting, then this will cause your potential clients to click on one or more additional buttons to find out even more. This is why it’s important to put a lot of thought into what you want to say.

Since you’re a health coach or an inspiring one, you’ll want to touch on your worldview when it comes to health and living life. If what you say is something a visitor agrees with or has never thought about before, then you know you’ve just hooked a potential client.

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Now that you know all about the key components of top-performing health coach websites, you can make sure that you take full advantage of what works. That way, your site can be visited and used by numerous people from around the world.

No matter the type of health coach you are or want to be, Basepage can provide you with a beautifully built website that focuses on getting lucrative results for your business. Our subscriptions include setup, hosting, support, and more.

If you have any questions about our high-quality services, feel free to contact us. We’re always happy to help.


Create your Profitable Coaching Website

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Create your Profitable Coaching Website

Select a package and get started!